TRAVERSE CITY — Hip-hop icons Bow Wow and Soulja Boy will perform at the Pepsi Bayside Music Stage during the National Cherry Festival on Sunday, July 5, 2026. The concert in Traverse City will feature a high-energy performance of nostalgic hits from the 2000s on the shores of West Grand Traverse Bay.
The show is part of the 100th-anniversary celebration of the National Cherry Festival. This centennial milestone honors Northern Michigan’s cherry industry and community traditions, which have welcomed visitors to the region for decades.
Bow Wow gained fame as a teenage musician and actor. His career includes chart-topping tracks such as “Bounce With Me,” “Like You” and “Let Me Hold You.”
Soujla Boy rose to prominence with his viral hit “Crank That (Boy)” and followed with songs like “Turn My Swag On” and “Kiss Me Thru The Phone.” Together, the duo intends to perform hits from the 2000s and beyond.
Kat Paye, National Cherry Festival executive director, said the show is designed to appeal to multiple generations of fans. “This show is going to be a high-energy, feel-good night for fans of all ages,” Paye said. “Bow Wow and Boy bring iconic hits, nonstop energy and a fun throwback vibe that fits perfectly with the excitement of our Pepsi Bayside Music Stage lineup.”
The festival is introducing a new ticket pricing structure for the Pepsi Bayside Music Stage this year. The system includes six reserved seating levels to provide more flexibility for concertgoers. General admission tickets are $55, while premium reserved seating ranges from $57 to $84 depending on the location. Tickets for the VIP Deck are priced at $180. All listed prices include fees.
The Pepsi Bayside Music Stage is presented by Blue Cross Blue Shield of Michigan. The venue is also supported by 910 Media Group, Jim Beam, Bell’s Beer and 106 KHQ. Festival organizers encourage attendees to purchase tickets only through the official website to ensure they are valid.
Tickets go on sale Friday, Feb. 13, 2026, at 9 a.m. and will be available exclusively at cherryfestival.org.