TRAVERSE CITY — New census data shows Northern Michigan is attracting more young adults, challenging the long-held perception that the region is primarily a retirement destination.
According to the latest numbers, Grand Traverse County saw an 18 percent increase in residents ages 25 to 34 over the past decade, placing it among the fastest-growing areas in Michigan for that age group.
Leaders at Traverse Connect say the growth reflects a combination of job opportunities, economic diversity, and quality of life that continues to draw working-age adults to the region. They point to a mix of professional careers, outdoor recreation, and cultural amenities as key factors in attracting younger residents.
Remote and hybrid work options have also played a role, giving more people the flexibility to live in Northern Michigan while maintaining careers both locally and elsewhere.
Traverse Connect says attracting and retaining young adults is critical to the region’s long-term economic health, and they expect that trend to continue as employers adapt and workforce needs evolve.