TRAVERSE CITY — Grand Traverse Resort & Casinos has changed its name to Grand Traverse Band Economic Development Corporation, the organization announced Monday.
According to the Sept. 8 news release, the new name reflects a return to the corporation’s original identity and signals its continued growth, diversification, and commitment to driving economic opportunity for the Grand Traverse Band of Ottawa and Chippewa Indians.
For decades, the company has been recognized as a leader in hospitality, entertainment, and gaming in Northern Michigan, operating Turtle Creek Casino & Hotel, Leelanau Sands Casino & Lodge, Crystal Shores Casino, Beach Fire Cannabis, and Grand Traverse Resort and Spa.
“This evolution goes beyond a new name — it represents our commitment to expanding our reach as an economic driver for the Grand Traverse Band,” CEO Johnny Barrientoz said in a statement. “From entertainment and hospitality to new business ventures, GTBEDC is focused on long-term sustainability and growth for our communities and our people.”
While the name has changed, officials said guests can expect the same experiences at all properties. The transition also aligns with the Tribe’s broader vision of fostering economic sovereignty while creating opportunities for employment, innovation, and community reinvestment.
The Grand Traverse Band Economic Development Corporation is owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, a federally recognized sovereign nation in Northern Michigan. Beyond its hospitality and entertainment portfolio, GTBEDC said it is committed to building sustainable economic opportunities that support Tribal citizens and strengthen the region.